Rising satisfaction with local brands

International gap narrows with new car owners, says 2013 survey

When it comes to the appeal of new vehicles, Chinese brands have narrowed the gap with international competitors to the slimmest margin since JD Power Asia Pacific began its study of consumer perceptions in 2003.

Now in its 11th year, the study examines how gratifying a new vehicle is to own and drive based on owner evaluations during the first two to six months of ownership.