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A food sector that clicks with buyers

Updated: 2013-12-03 07:32
By Meng Jing and Shen Jingting ( China Daily)

Thanks to a growing number of fresh produce e-commerce sites, with a simple click, more and more Chinese can buy groceries from around the world, whether it is Chilean blueberries or Norwegian salmon.

JD, the Chinese e-commerce giant that found fame by selling consumer electronics, said in early November it was joining forces with Asia's biggest agricultural products market - Beijing Xinfadi Farm Produce Market - to sell fresh goods online.

Xinfadi market, which last year sold 13 million metric tons of produce worth 44 billion yuan ($7.2 billion), has launched a flagship virtual store on JD.

A food sector that clicks with buyers