Art that moves
China Daily | Updated: 2013-04-20 07:44
BMW fuses sophisticated technology with groundbreaking work from the world's leading visual artists to make moving masterpieces
The first BMW Art Car was born in 1975 when French racecar driver Herve Poulain invited American artist Alexander Calder to paint on a BMW 3.0 CSL, which he then raced in the Le Mans endurance race that year.
"One day, I said to myself, now is the time to do something grandly communicative and heroic and unite my two passions by having my racing cars painted by the leading artists of the time," Poulain said once in regard to the source of his inspiration.
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