L'Oreal competition is cosmetic

With their colorful dotted packs, specially tailored functions and competitive pricing, Jiaojiao-branded cosmetics seem ideal for China's young women.

However, much as they look like the latest product of the world famous brand Yue-Sai, they are but the brainchild of three undergraduates and are not, at least for now, on sale.

Jin Yejie, Chen Zhouyi, and Chen Tianle, three junior students from Shanghai Jiaotong University, came up with the imaginary Jiaojiao for the national final of the L'Oreal Brandstorm 2012 competition held in Shanghai.