L'Oreal's sustainability is not 'cosmetic'

BEIJING - "For L'Oreal, sustainability is our road map to grow the company," said Francis Quinn, director of sustainable development at the world's largest cosmetic group by sales. "It's also the ultimate goal we set L'Oreal.

"And as a leader in the beauty industry, L'Oreal leverages 100 years of experience and success to extend its global commitment to excellence in China. L'Oreal China has always regarded sustainability as a core value," added Quinn.

The director told China Daily that L'Oreal's strategy for sustainable growth is based on integrating sustainable development principles into innovation, products and processes. "We put much effort into sustainable innovation for sustainable consumption, then for sustainable growth," he said.