BMW: Expanding support for charitable causes
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The "BMW Joy Home" program sponsored by the BMW Warm Heart Fund was part of the program on Oct 18 in Chongqing, when the automaker announced another 20 million yuan in charitable funding. Christoph Stark (third right), president and CEO of BMW Group Region China, joined basketball legend Yao Ming at the ceremony. Photos Provided to China Daily |
China Charity Federation BMW Warm Heart Fund third Anniversary Warm Heart Night was held in Chongqing on Oct 18, 2011. Besides sharing the experience of a sustainable public welfare fund established in 2008 by the German premium carmaker, BMW also announced a new donation of 20 million yuan ($3.1 million) to BMW Warm-Heart Fund, and the roll out of its "BMW Joy Home" Children Care Program, which would bring Warm Heart Fund to a new stage and extend its corporate social responsibility efforts.
