Zegna's tale of two cities

Italian luxury brand Ermenegildo Zegna chose to celebrate its centennial in Shanghai, half a world away from its Milan base. Gan Tian tells us why

The spotlight swiveled to Shanghai recently as some of China's most luminous fashion and entertainment celebrities gathered to commemorate the 100th anniversary of Milan fashion house brand Ermenegildo Zegna.

Zegna also celebrated the opening of the label's two new stores in Shanghai, a 2010 autumn/fall fashion show of Ermenegildo Zegna and its second label Z Zegna - all on the same stage.