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Online shopping offers prospect of huge new market

By Lu Chang | China Daily | Updated: 2010-07-10 06:52

BEIJING - Sex toys and products are just a click away in China as the country's 10 billion yuan ($1.47 billion) industry moves to expand through online outlets.

So far, it is estimated that sales through online shops account for only about 10 percent of the turnover. Lin Degang, a council member of the China Sexology Association, said the number of online stores is increasing at a rate of about 60 percent a year.

Lin, who also owns retail and online sex shops, said that the percentage of online outlets is bound to increase over the next few years.

Online shopping offers prospect of huge new market

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