China No 1 for New Balance
By Xu Xiaomin | China Daily | Updated: 2007-11-16 06:50
SHANGHAI: Athletic footwear and apparel company New Balance announced that it plans to become the No 1 running-wear brand in the Chinese market.
The company also said China would become its second largest market - after the United States - globally by the year 2012.
The company's new CEO Robert DeMartini unveiled the plan on Tuesday during his first tour of the mainland after being appointed in April.
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