Iraq: Asia's latest holiday destination?

The Ministry of Tourism has 417 employees and big plans: "We need three or four times as many hotels as we have now," says Nimrud Youkhana, the minister, "and we need to get more airlines to fly here."

Tourism in Iraq? More hotels in a country whose name evokes images of truck bombs and mayhem, kidnappings and beheaded foreigners?

This is what an advertising campaign in the United States called The Other Iraq, the three northern provinces that blossomed into a quasi-independent state in the 16 years since the US placed a protective umbrella - the 'no-fly zone' - over the region to stop a genocidal anti-Kurdish campaign waged by Saddam Hussein.