Ad slogans a matter of taste

In a recent discussion on the supervision of outdoor advertising, Beijing Mayor Wang Qishan remarked that the repeated use of certain words on real estate billboards has marred the image of the capital city.

These words include "luxury", "ultimate", "deluxe", "exclusive", etc. They all suggest the lifestyle of the super rich.

Obviously the huddled masses cannot afford these properties. As a matter of fact, calculated by average income, even a not-so-luxury apartment is out of the reach of most residents. For example, a 50-square-meter unit, priced at 10,000 yuan per square meter, will take 8.3 years for a person who earns 5,000 yuan a month.