MNCs must put house in order to ward off crises

As more multinationals bite into the ever-expanding China pie, they are also feeling the pinch of a vigilant media.

The ruling on Sunday over the illegal employment of interns by international fast food chains in Guangzhou is just the latest of the corporate crises making nationwide headlines in the last few years.

From Nestle's excessive iodine in milk powder, Nike's commercial that was deemed humiliating to the Chinese, to SK-II products being assessed as substandard and a widely distributed e-mail from an arrogant EMC secretary to her boss, multinationals are struggling to cope with crises in a way they have never experienced before.