Exhibition sector continues expansion
By Wang Zhenghua | China Daily | Updated: 2007-01-16 07:36
SHANGHAI: China's exhibition industry will continue its rapid growth as the sector is further regulated, especially in the area of intellectual property rights (IPR), according to a report released yesterday.
Multinational exhibition companies are teaming up with domestic firms to tap the lucrative Chinese market, where trade fairs are gaining increasing attention from both domestic and overseas companies, the report said.
But overseas exhibition firms were advised to adopt an innovative approach to cooperation and seek new partners if they aimed to take a share of the sector, which has seen an influx of international players.
Photo