Business / New Cars

Mercedes-Benz launches new stars at auto show

By Gong Zhengzheng (China Daily) Updated: 2015-11-21 11:06

"From the opening of the new generation compact car plant to our most recent GLC SUV rolling off the line, we have further enhanced choices for local consumers," said Li Hongpeng, senior executive vice-president, BMBS.

"Going forward, we will continue to strengthen our localization strategy here in order to bring local consumers more outstanding locally produced models and continue our success in China."

"Cooperation with our dealer partners is always the key to the success of Mercedes-Benz in China. Over the past year, we have maintained healthy and active communication with our dealer partners in areas ranging from showroom layout to staff training, raising their soft and hard power to new, strategic heights. It is our dedication to providing the best service experience that lets us win the trust of customers," he added.

In order to meet the increasing demand for customization, Mercedes-Benz introduced its new Options Package customization service in Guangzhou. The new packages allow customers to create uniquely personalized cars, from the exterior and interior to driver assistance systems.

For Auto Guangzhou 2015, Mercedes-Benz introduced a more personalized Intelligent Enjoyment package, a safety-oriented Intelligent Driving package, a more audio-visual enjoyable Intelligent Fun package and a smarter Intelligent Connectivity package. Currently, the Options Package customization program is available for the C-Class, GLC SUV and compact models including the A- and B-Classes, the CLA Sport Sedan and GLA SUV.

The Options Package program is just one way that Mercedes-Benz is working hard to give customers the best experience possible.

"Today, we are launching a range of sales options packaged to enhance our matching with individual customer needs, and, to increase the convenience for owners, will soon commence our new Express Service," said Speeks. "Also for those not yet customers of Mercedes-Benz, we will, next year, open 'Mercedes me' as a lifestyle experience to showcase our brand. All of this is aimed at meeting the increasing needs of consumers for diversification and personalization, and to bring them the outstanding quality and charm of the three-pointed star."

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