Sound bites: The future of media

By LIANG SHUANG | China Daily | 2016-10-31 10:11

Sound bites: The future of media

Vladimir Pavlov, head of Chinese language desk, Sputnik News Agency and Radio, speaksat a session of the China-Russia Internet Media Forum & China-Russia New Media Youth Leadership Summit in Guangzhou, Guangdong province, on Oct 29, 2016. [Photo/China Daily]

"Russia and China are becoming more powerful economically, and our presidents have talked about being in the best time of bilateral relations. But there is still room for improvement on cooperation and communication among media companies. We should have more reports on cooperation between Russia and China at a regional level, as well as economic collaborations in border regions. We know English is the world language, but judging by the habits of our audience, people prefer to read news in their native languages. Therefore, the best way to appeal to your audience is to produce programs in their native language. We don't impose our views on our audience, we simply help them understand what the facts are, so that our customers have a comprehensive understanding of Russia."

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