Business / Industries

Innovative ingredients boosting sales of mooncakes

By XU JUNQIAN (China Daily) Updated: 2016-08-16 08:01

Innovative ingredients boosting sales of mooncakes

Inner part  of a durian ice mooncake. [Photo/VCG]

Thanks to imported beef, crayfish and durian, the mooncake industry in Shanghai is embracing a bumper year, despite industry insiders' previously gloomy forecasts.

Unusually hot weather and an early Mid-Autumn Festival, which falls on Sept 15 this year, should have made it more difficult to sell mooncakes, according to Chen Fengwei, secretary-general of the Shanghai Confectionery Industry Association.

But chefs in traditional restaurants and luxury hotels in Shanghai are bucking the trend by filling the traditionally dense pastries with novel ingredients.

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