China, one of the world's most digitally advanced retail markets, offers valuable opportunities for Ikea to explore new consumer touchpoints and differentiated business models, said Parag Parekh, chief digital officer of Ikea Retail (Ingka Group), in an interview with China Daily. Reflecting on the company's experience in China, he said, the insights Ikea has gained can effectively support the continued development of its global omnichannel ecosystem.
Yu Xiaoming contributed to this video.
