To amplify CIIE spillover effects, Zhangyuan launched its 365 premium collection season. De Bethune will open its first national store here, joining brands including Livingtime and Sweaty Betty with signed store intentions. Over 20 brands also present premiere releases and Zhangyuan co-branded collections.
Backed by a dedicated bonded warehouse, exhibits can be pre-stored and reach the venue in 35 minutes via the CIIE Express, streamlining purchase and customs clearance. After the six-day expo, exhibits will remain on extended display year-round, creating a "never-ending CIIE" within the historic shikumen blocks.
