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Zhangyuan's Jing'an Grand Hall debuts at CIIE with 365-day premiere-to-store model

By He Qi in Shanghai | chinadaily.com.cn

Updated: 2026-11-06 21:33

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Shanghai Zhangyuan's Jing'an Grand Hall opened at the 9th China International Import Expo on Friday, showcasing a batch of globally exclusive luxury goods. [Photo provided to chinadaily.com.cn]

Shanghai Zhangyuan's Jing'an Grand Hall opened at the 9th China International Import Expo on Friday. Echoing the century-old legacy of Zhangyuan's historic Sai Zhen Hui (State Fair), the hall showcases globally exclusive luxury goods and is designed to speed up the transition from expo exhibits to permanent brick-and-mortar stores.

The upgraded bonded exhibition zone expands from jewelry to high-end watchmaking and artistic homeware, hitting new highs in total exhibit value and premiere density. Swiss independent watchmaker De Bethune presents its million-yuan DB28GS V2 JPS, limited to 50 pieces worldwide. German high jewelry brand Capolavoro brings its award-winning Grace 1991 diamond ring for its China debut. More international brands display limited-edition pieces infused with traditional craftsmanship.

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