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Localized debuts and tech upgrades define CIIE consumer goods

By He Qi in Shanghai | chinadaily.com.cn

Updated: 2026-11-04 19:13

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The consumer goods section of the 9th China International Import Expo will feature a wave of global premieres and China-tailored innovations from top international brands. [Photo provided to chinadaily.com.cn]

MUJI globally premieres a hemp plant-dye collection with full local production, using Heilongjiang-sourced hemp and traditional dyeing techniques from Shaanxi, Guizhou, and Henan provinces to create six soft hues. Over 90 percent of its food products are locally developed for Chinese tastes.

The consumer goods section of the 9th China International Import Expo will feature a wave of global premieres and China-tailored innovations from top international brands. [Photo provided to chinadaily.com.cn]

Shiseido showcases more than 60 debut items. Its autologous cell hair regeneration technology, targeting the silver economy, will land in Hainan's Boao Lecheng International Medical Tourism Pilot Zone.

The consumer goods section of the 9th China International Import Expo will feature a wave of global premieres and China-tailored innovations from top international brands. [Photo provided to chinadaily.com.cn]

Alongside localized offerings, AI, advanced bioscience and sustainability have become common industry priorities.

The expo officially opens on Friday, with all debut products and interactive experiences available to attendees.

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