L'Oreal brings a record five new brands to China, including skincare label Skinbetter Science and luxury fragrance house Creed. Its K-Scan AI-powered scalp analyzer, which delivers precise scalp condition readings, is paired with the K-Station anti-hair loss device to provide personalized care regimens. In addition, its patented Mexoryl 400 UV filter for La Roche-Posay has won accelerated approval via the expo's government-enterprise channel and will soon hit domestic official channels.
Marking its 80th anniversary, Estee Lauder globally launches its skin longevity scientific innovation platform — Mastering Longevity, which adopts a systemic "skin longevity hub" approach to anti-aging. Its local co-creation program Beauty X has drawn over 1,000 domestic startups in three years, with one Clinique mask developed and launched in just nine months. In addition, MAC's Asia-exclusive palette and Tom Ford's Soleil Neige collection also make their debuts.
