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'Vibrant China' media tour in Hunan: Museums' extended hours fuel night economy

By Geng Feifei     |    chinadaily.com.cn    |     Updated: 2026-08-12 11:51

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A tourist interacts with the wooden figure unearthed from the Mawangdui Han Tombs at the Hunan Museum in Changsha, Hunan province, on the evening of Aug 11, 2026. [Photo by Geng Feifei/China Daily]

Many domestic museums have started offering late evening tours during the summer holiday, catering to a growing demand for culture and leisure services.

For example, from July 1 to August 31, the Hunan Museum in Changsha, Central China's Hunan province, has extended its business hours until 8:30 PM and added 5,000 daily visitor slots.

Experts say that keeping museums open for longer during the holiday gives audiences more time to be nourished by culture and history.

Meanwhile, museums' late evening tours have boosted sales of museum products and consumption at nearby restaurants and hotels, making them a vibrant part of fueling the city's night economy.

Tourists take photos in front of a screen showcasing the Han Dynasty dance at the Hunan Museum in Changsha, Hunan province, on the evening of Aug 11, 2026. [Photo by Geng Feifei/China Daily]
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