Inner Mongolia steps up tourism regulation to better serve visitors

North China's Inner Mongolia autonomous region is stepping up efforts to regulate the tourism market and improve industry governance to support high-quality development.

A series of measures are being implemented to address issues such as unreasonably low-priced tours, forced shopping, misleading advertising, and unfair treatment of tourists.

Enforcement efforts are being strengthened through more frequent inspections, improved inter-departmental coordination, and normalized joint actions by cultural and tourism, market regulation, and public security authorities.

Meanwhile, the region is advancing institutional reform and improving long-term regulatory mechanisms. A revised Tourism Complaint Handling Measures has been implemented, credit-based classified supervision is being strengthened, and cross-departmental joint enforcement has become a routine practice.

These measures aim to maintain a fair, transparent, and orderly tourism market, enabling operators to conduct business with confidence and improving the tourist experience.