Namibian delegates explore Chinese market opportunities in Shanghai

A delegation from Namibia visited Hongqiao 365 in Shanghai on July 2 to learn how imported products reach Chinese consumers through year-round product displays, trade services, and livestreaming e-commerce.

Hongqiao 365 is located near the National Exhibition and Convention Center (Shanghai), where the China International Import Expo is held.

It is the main year-round trading platform linked to the CIIE, enabling international exhibitors to continue showcasing and selling their products year-round after each annual expo.

The platform currently features more than 85,000 products from over 120 countries and regions, about 70 percent of which were previously exhibited at the CIIE.

The delegates first toured a retail area featuring popular CIIE products, followed by a zone showcasing products and partnerships from Shanghai's friendship cities. There, they learned how the platform helps overseas brands and small and medium-sized companies enter the Chinese market, connect with distributors, and expand their sales channels.

The zone serves as a permanent platform for products and businesses from the city's friendship cities, promoting cultural exchanges, business matchmaking, and market access.