TRAVEL

TRAVEL

The rise of emotional travel

In China, tourism is shifting from sights to feelings, as visitors chase meaning, identity and connection, Yang Feiyue reports.

By Yang Feiyue    |    CHINA DAILY    |     Updated: 2026-04-07 08:19

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Flowers brighten a corner of Jiaxing, Zhejiang province. [Photo/Xinhua]
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