HK Fashion Fest returns to turbocharge city's fashion hub status
The opening show is followed by the PLAY, POSE & PIXEL: Digital Fashion Exhibition, curated by Hong Kong-based FabriX World. This is an enhanced version of their acclaimed exhibition recently shown at Paris Fashion Week. Through augmented reality try-ons, 3D virtual fashion displays and other immersive technologies, visitors can appreciate nostalgic Hong Kong-style dolls full of unique charm, design their own avatars, and explore personalised digital "dress-up" innovations through this four-part exhibition.
Shin Wong, the curator of the digital fashion spectacle, views the Fashion Fest as "an invaluable opportunity" to bring back home a globally acclaimed showcase for the local public's delight, a move she says honors the city's dual roles as both "a creative incubator" and "a business gateway".
Hot on its heels will be the returning "Hong Kong Denim Festival — Denim Artistry", which promises expanded local retail exposure, overseas field trips for designers, enhanced networking events, and tailored business-to-consumer and business-to-business services.
