Publications plot a successful story
Visitors to fair scramble to printing house pavilions to grab the latest products related to their favorite stories, boosting traffic and revenue, Zhang Kun reports.
The fair received more than 382,000 visitors from Aug 13 to Tuesday, an impressive 28.4 percent increase from last year. Book sales totaled 64.73 million yuan, reporting a 31.6 percent year-on-year increase.
One of China's most important book fairs, the event gathers publishers from around the country who showcase books, launch new titles, and introduce new authors.
At its pavilion, East China Normal University Press presented a miniature exhibition of vintage magazines with drawings and illustrations created by Feng Zikai (1898-1975), which were published in the 1930s. This year marks the 50th anniversary of the artist, essayist, and translator's death. To promote the new publication of his works, the publishing house also set up a silkscreen printmaking workshop at its pavilion, so book buyers could make prints of his paintings.
