CULTURE

CULTURE

Micro-dramas making big waves

By Xu Fan    |    chinadaily.com.cn    |     Updated: 2025-01-20 17:09

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Actress Ning Jing serves as a guest celebrity of the popular variety show Kaibo! Duanju Ji(On Air! Micro-Drama Season). [Photo provided to chinadaily.com.cn]

Those behind the show organized a seminar in Beijing earlier this month, bringing together scholars from different fields.

Wei Lu, deputy president of the Communication University of Zhejiang, said that the show highlights key advancements in micro-dramas, such as the format's ability to capture the audience's attention within the first six seconds, while delivering a compelling and relatable experience.

Gao Ming, a researcher at the Ministry of Agriculture and Rural Affairs, suggested that micro-dramas should draw more inspiration from the country's efforts in rural vitalization, saying that it could explore the potential of blending fictional storytelling with modern life.

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