Craftsmanship and entrepreneurship contribute to rural revitalization in Ningbo

Artisan Tribe is a prime example, dedicated to creating a hub for artisans and transforming traditional crafts into lucrative new industries that benefit the local community.

In recent years, Zhenhai district has leveraged the influence of time-honored brands like Yong's Gourmet and Jaragou to promote collaboration between artisans and enterprises, involving over 50 intangible cultural heritages and time-honored brands. This effort has driven sales of related products to exceed 80 million yuan ($11 million).

As the first comprehensive exhibition and sales integrated artisan tribe in Ningbo, the Artisan Tribe was transformed from idle space resources within Yongwang village.

In addition to showcasing traditional crafts and selling unique products, the tribe, which is led by Yong's Gourmet, brings together artisans while introducing interactive projects, such as intangible cultural heritage research and learning and cross-border exchanges among artisans.