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Bird's Nest stadium launches Olympic-themed water products | Updated: 2024-06-11 09:50
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The iconic Bird's Nest stadium releases new soda water and bottled water products to enhance its array of cultural and creative offerings. [Photo provided to China Daily]

A product launch event at Beijing's iconic Bird's Nest stadium introduced a new line of soda water and bottled water products bearing the stadium's name, aiming to enrich the venue's cultural offerings while responsibly leveraging its Olympic legacy.

Beijing, renowned as the world's first "dual Olympic city", boasts a vibrant sports cultural heritage stemming from the 2008 Summer Olympics and the 2022 Winter Olympics. Since 2008, the city has been at the forefront of exploring post-Olympic transformations for its Olympic facilities. The Bird's Nest stadium, in particular, continues to serve as a hub for top-tier cultural and sporting events, showcasing visual displays and fostering the convergence of cultural, sports, and tourism sectors. This ongoing innovation not only preserves and enhances Olympic cultural heritage but also invigorates the regional economy.

The newly unveiled Bird's Nest water products represent a fresh addition to the stadium's Olympic cultural legacy intellectual property. Over the years, the stadium has cultivated its IP by blending architectural aesthetics, urban culture, sports elements, and the spirit of sportsmanship. This endeavor harmoniously merges traditional art with contemporary design, promoting Bird's Nest-themed tourism and cultural merchandise, including a diverse range of items, such as specialty food, artistic toys, stationery, souvenirs, home decor and accessories.

Song Jiafeng, the general manager of National Stadium Co Ltd, emphasized the stadium's commitment to promoting public health through a green, sustainable, and environmentally friendly operational approach. The venue continuously seeks to innovate within the public health sector while upholding these core values.

Looking ahead, the Bird's Nest water product line is set to expand to include functional beverages and healthy coffee options. These offerings will feature vitamin-infused drinks and sports beverages for post-exercise recovery, as well as low-sugar and sugar-free coffee selections to cater to the evolving health-conscious consumer preferences.

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