Aircraft debut
The partnership brings to life the IHG Explorer, a branded aircraft featuring bespoke business class dining options, amplified member benefits and a creative co-branded safety video.
The fuselage of the IHG Explorer is painted with IHG's iconic deep blue color, marking the first time that Hainan Airlines has launched a fully themed aircraft with a hotel group.
The cabin's overhead luggage compartment is decked with custom decals visible throughout, while the business class section is adorned with tailored lumbar pillows co-created by the Hualuxe brand and Chinese artist Chen Jiu — immersing travelers in charming Chinese aesthetics as they enjoy the comfort of 180-degree reclining seats.
Before takeoff, passengers will watch a creative co-branded safety video that blends IHG's extensive and varied brand portfolio into essential flight safety instructions.
The video highlights the group's captivating destinations in China, heightening guests' excitement for an exceptional journey.
