Coffee fest hopes to fuel Shanghai's cultural industries

In addition to coffee promotions, Shanghai's Modern Food Vocational Skill Training Center will provide free courses to disabled people who aspire to be baristas.

From Aug 13-14, the city's landmark Bund Finance Center will host a batch of coffee-related activities including performances and fairs of cultural products.

The top 100 cafes in Shanghai will be unveiled at a special event named "Night of Coffee". The event will also include a ceremony to celebrate the 20th anniversary of World Barista Championship.

An array of cultural and educational sites are to participate in the festival with the aim of popularizing coffee culture.

A coffee-themed exhibition is being held by the Books and Periodicals Distribution Association of China from Aug 4-18, covering 75 bookstores around the city.

The Shanghai Grand Theatre will host a literary salon focusing on coffee culture, while the Shanghai Museum will launch coffee-related environmental activities during the festival.

Shanghai leads the country in terms of coffee consumption, according to statistics from CBNData, a research arm of the media group Yicai. It is estimated that each resident in Shanghai drinks an average of 20 cups of coffee a year. The national average is only 6.2.

A legion of coffee chains were born in the city such as M Stand, Nowwa Coffee and Seesaw. Founded in 2019, Nowwa Coffee has opened more than 1,500 stores nationwide.

Shanghai is making efforts to boost the coffee industry and build itself into an international center of the coffee trade, organizers said at a news conference.

Based on the Hongqiao International Coffee Hub in Minhang district, the city plans to set up a coffee foreign trade service platform as well as a coffee trade alliance in the near future, organizers said.