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From farm to table

By Zhou Huiying and Tian Xuefei in Harbin | China Daily | Updated: 2022-06-16 08:51
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Zhang (front) helps a worker at a restaurant use the online food delivery platform. [Photo provided to China Daily]

Every time, when he finished an order, Zhang would take away the trash outside his customer's door.

Such attention to detail brought him lots of good reviews.

Furthermore, after six months, Zhang acquired a lot of information about restaurants in the city.

To get more work experience, in the beginning of 2019, he applied to become a marketing promoter.

Leading a five-member team, Zhang spent six months expanding the company's clients from 1,000 to 2,000, covering almost all the catering businesses in the small city.

"Owners of some popular restaurants were reluctant to open online food delivery services because they thought it would do little to promote their business," he says. "I don't remember how many times I would repeatedly visit the same restaurants."

During his visits, Zhang not only promoted the company's service to the owners, but also gave rational suggestions to them about their businesses, which gradually changed their minds.

In June 2019, Zhang was promoted to the position of manager of Meituan's branch in Hegang, in charge of over 200 deliverymen and marketing promoters across the whole city.

Since then, he began to find more ways to help rural residents get out of poverty and increase their income.

"When I read the news about rural revitalization, I first thought about my fellow villagers," he says. "I returned to my village and hoped to gather more young people to join us."

He introduced young villagers to the emerging industry and provided different posts to them.

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