Metro China to open more membership stores

Metro China, the membership store owned by Beijing-based Wumart Group, has plans to open more membership stores for a total of 101 by the end of this year.

On Nov 24 Metro China unveiled its newly upgraded brand strategy and brand image, announcing it will open more stores focusing on end consumers across the country. The retailer said it is upgrading its business model from mainly serving B2B customers to serving both business clients and end customers.

Tino Zeiske, president of Metro China, said by upgrading their brand the company wants "people to see Metro China not just take a rigorous and professional attitude toward products, but will also build an image of catering to the needs of young Chinese consumers in the future, to provide safe and worry-free lifestyles for the new generation of middle-class families."