Metro China to open more membership stores

On Nov 27, the retailer will open 16 membership stores in eight cities including Beijing, Chengdu and Nanjing.

By the end of this year the retailer will have a total of 101 stores in the country. Currently it operates 99.

Metro has operated in China for 25 years, accumulating more than 20 million members.

To ensure product quality, Metro is spending up to 10 million yuan a year to build a high-standard product quality management system. It has also created the Star Farm system for tracing the production, processing and circulation information and data of products to provide comprehensive product information for consumers.

To provide a shopping environment more suitable for the new generation of middle-class families, Metro has created leisure and entertainment areas such as cafes and play corners for kids in its stores.

The company has selected more imported products and those from exclusive brands. The percentage of such products will be more than 50 percent in the future.