Online supervisor stops procrastinators procrastinating

Procrastination - prolonged hesitancy before deciding on a course of action - can be difficult to overcome, but a new service has emerged online to help people tackle the condition and achieve their goals.

Describing himself as an "accountability supervisor", Zhu Hecun, 21, who recently graduated from his e-commerce major at Xinyang Vocational and Technical College, opened his anti-procrastination store on e-commerce platform Taobao in 2015. Over the past six years, the store has recorded more than 30,000 interactions.

"Accountability supervisors not only help clients in time management, but also provide care, support and companionship. We are the people with clients' best interests at heart," Zhu said, adding a supervisor, like an accountability partner, can help keep clients on track with various targets, such as drinking water regularly, going to the gym every day, cutting contact with former romantic partners and going to bed on time.