Northeastern China's Jilin province has rolled out new tourism products and favorable policies to draw winter vacationers.
A 100-day winter tourism festival will be staged in the provincial capital Changchun starting on Nov 19. Visitors can enjoy 100 winter experiences during the festival.
Skiing, marathons, a float parade, large ice sculptures and gourmet food exhibition will spice up visitors' experiences, said Yao Li, a senior official with the Changchun publicity department.
The Changchun government has planned to offer 7 million yuan in coupons to boost winter consumption during the festival, Yao said.
The province's second-biggest city Jilin will also stage a rime festival, where rime sightseeing, winter sports and art performances will be held.
