Projecting a new image

Ren Zhonglun, chairman of the Shanghai Film Group, says the slowdown could also become a turning point to rebuild a better future for the local film industry.

"The slowdown will make us think more about how to shape Chinese cinema's own style and appeal, instead of hurrying up to catch up with the United States," says Ren.

"Movies are always about people and their stories. I believe a good film, no matter what genre it falls in, should be thought-provoking and artistically creative," he adds.