New brand bears good tidings for electronic music lovers

With regard to games, Fever will launch a VR-based DJ title called Electronauts that is backed by Net-Ease Games, the country's top online gaming service under Net-Ease and NetVios, a joint venture of NetEase and Survios, US game developer.

When playing Electronauts, players enter a VR environment where they can learn to be DJs before creating their own works that are performed to a virtual audience.

Electronic music, a music genre born in the late 19th century in Europe and the United States, took root in China in the 1990s. In 2009, China held its first home-grown electronic music festival, Intro, which was launched by Beijing-based record label Acupuncture Records.