According to the organizer, the show hopes to provide a platform for inheritors to show their ICH works, and also a channel for customers to know and buy ICH products. Most exhibits on display can be bought online at special ICH e-commerce section, to help expand market for ICH merchants.
The Yongxin Huayun, Jingdong Group, along with UNESCO Database for International Intangible Culture Heritage, will jointly promote the Chinese culture in a more effective way on the platform of internet plus, and improve related ICH products, to better fuse ICH into modern people's lives.
