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For a hotel, it is location, location and still location

By Michelle Lin in Shanghai ( China Daily ) Updated: 2014-05-10 14:58:06

For a hotel, it is location, location and still location

Clive Murray heads Radisson Blu Hotel Shanghai New World.Photo provided to China Daily

Clive Murray believes the key to staying competitive and rising above the crowd is self-positioning. For that reason, the newly appointed general manager of Radisson Blu Hotel Shanghai New World thinks his hotel has a definite visual advantage.

For a hotel, it is location, location and still location

St. Regis capitalizes on prime site in city 

Radisson Blu is ideally located in the heart of Shanghai, next to People's Square and this five-star hotel has maintained a reputation as one of the city's most iconic landmarks since it opened in 2005.

Its revolving restaurant and Sky Dome Bar on the 45th and 47th levels offer magnificent panoramas of this sparkling city.

"On this side of the city, I don't think there's anyone who can compete with us," says Murray proudly, his eyes sweeping over the vista from the Oriental Pearl TV Tower in the distance to the Nanjing Road pedestrian mall just underneath.

"If we talk in the American sense, this is Times Square. We are blessed with this location," he says. What makes Radisson Blu stand out from just being a viewing platform is that it is a hotel with quality service.

This experienced hotelier knows just the level of commitment required to deliver world-class services and to stay on top of the game.

"We should get our product right, and promote it. If you get your positioning wrong, it is nothing but a waste of time and money."

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