Directional advertising project bid documents for Zhouzhuang network publicity


(www.chinadaily.com.cn)

Updated: 2013-01-22

Tender: Zhouzhuang Tourism Company

Time: January 2013

Part 1. Bidding Announcement

According to the network advertising plan of Zhouzhuang Tourism Company and its relevant internal advertising provisions, the owners commissioned by Zhouzhuang Tourism Company for its domestic network directional advertising project will conduct public competitive bidding. Specified as follows:

1. Project name: Directional advertising project for Zhouzhuang network publicity

2. Tender content: Effectively launches Zhouzhuang network advertising according to the domestic network and related new media resources.

3. Requirements:

(1) Participating enterprises should have independent legal entities;

(2) Well-operated advertising planning companies and science and technology information services companies;

(3) Comply with laws and regulations of other provisions.

4. Procurement methods: Single or whole purchasing

5. Deadline place and time for bid submission: Office 202, Zhouzhuang Tourism Company, Jan 30, 2013

6. Place and time for bid opening: Zhouzhuang Tourism Company, Feb 22, 2013

7. Contact information: Mr. Zhang; zwq@zhouzhuang.net;13862601881

Zhouzhuang Tourism Company

Jan 1, 2013 Part 2. File Notes

 

Content

1

Project name: Directional advertising project for Zhouzhuang network publicity

Project budget: 3 million yuan ($482,100.00)

2

Contract name

2013 Zhouzhuang network publicity directional advertising contract

3

Files: One reserved copy and five duplicates

4

Deadline for bid submission: Jan 30, 2013

5

Files go to: Zhouzhuang Tourism Company

Address: Office 202, Zhouzhuang Tourism Company, No 138 Quanfu Road, Zhouzhuang, Kunshan

6

Time for bid opening2:00 pm Feb 22, 2013

Place for bid opening: Zhouzhuang Tourism Company

7

Each tender will have 20 minutes including PowerPoint and answering questions. Other bidders should leave when the presentation is finished.

Part 3. Business Quotation Documents

The following items should be included:

(1) Tender response letter;

(2) Tender (bid opening) list

(3) Tender offer detailed list

(4) Introduction of your company and project staffing tables

(5) Detailed description of the project

(6) A third party scrutiny

(7) Final report

(8) Other free value-added services

(9) Marketing targets

(10) Work schedule

(11) Detailed budget of the above items

(12) Media public relations crisis early warning mechanism and treatment method and public image management scheme

(13) Other necessary materials

Part 4. Bid Evaluation

1. Bid evaluation organization

A bid evaluation committee consists of five people: four seniors from the Zhouzhuang Tourism Company and one government expert. They are responsible for bidding documents for review, inquiry, evaluation and comparison.

2. Bid evaluation principles

Select the best through competition. Adhere to open, fair, impartial, scientific and reasonable principles and discourage unfair competition.

3. Bid evaluation methods

The bid evaluation committee will carry on comprehensive evaluation on each bidder’s project, quoted price, enterprise comprehensive ability and the investment of the project. Each committee member will score independently, and the final score of each bidder will be worked out and ordered from high to low.

Part 5. Project Technical Specifications and Service Requirements

Project Description

1. Target market: Higher income netizens between 25 and 45 years old.

2. Project funds: 3 million yuan ($482,100.00)

3. Propaganda appeals: Promote Zhouzhuang’s new image, popularity and product reputation.

4. Implementation time: March 1 to Dec 31, 2013. 5. Details of fund use: Quote in RMB and should contain project implementation fees and taxes.

Part 6. Authorization

1. Tender response letter

Zhouzhuang Tourism Company:

_______(Bidder's full name) authorizes______(Plenipotentiary's name) ______(Title's and Positions) as the plenipotentiary and bid for Zhouzhuang’s network publicity directional advertising project. Therefore:

1. We agree to purchase in the preparation and submission of bid opening notes response file regulation date to comply with the tender and bid in the promise of before the expiration of binding upon both parties.

2. We promise that we are qualified to participate:

(1) Has the ability to independently bear civil liability;

(2) To abide by the states laws, administrative rules and regulations, has a good reputation and business ethics

(3) Has the ability to implement a contract;

(4) Good capital, financial status;

(5) Our products and services are in accordance with Chinese government regulations and the corresponding standards of environmental protection standards;

(6) Has no record of violation of government procurement laws, regulations and policies;

(7) Has no record of major economic disputes and smuggling crime.

3. All bid documents will be offered, including one reserved copy and five duplicates.

Legal representative sign or seal:

The authorized signature:

Company seal:

Contact:

Phone number:

Contact address:

Zip code:

Fax:

Date:

2. Detailed quotations list

No.

Title

Price

Remarks

1

Image and activity funds

 

 

2

Network directional advertising funds

 

 

3

Third party scrutiny

 

 

4

……

 

 

5

……

 

 

6

Other services

 

 

7

Management fee, tax and other costs

 

 

8

……

 

Total

Capitalization

 

Lowercase

 

Bidder name (official seal):

Authorizing principal (signature):

Date: 3. Introduction of your company and project staffing tables

4. Detailed description of the project

5. A third party scrutiny

6. Final report

7. Other free value-added services

8. Marketing targets

9. Work schedule

10. Detailed budget of the above items

11. Media public relations crisis early warning mechanism and treatment method and public image management scheme

12. Other necessary materials

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