If Palace Museum tap into the beauty market

By Li Wenrui | chinadaily.com.cn | 2017-06-15 13:20

If Palace Museum tap into the beauty market

Nail polish sets echo the color system of a famous painting, A Thousand Li of Rivers and Mountains by Wang Ximeng from the Song Dynasty (AD 420-479). [Photo/Official Weibo account of Palace Museum Cultural Service Center]

This is not the first time that the museum's creative products caused a sensation. Focusing on everyday needs, the museum has developed various ranges of practical goods including phone shells, laptop bags, USB memory sticks, notebooks, tea sets, chopsticks, ties and quilts.

And all the products are available on Taobao and WeChat. Gugong Taobao, an online gift shop of the museum, has gained quite a popularity and influence in the online shopping circle.

Besides online promotion, the museum also holds cultural and educational activities open for the public and endeavors to teach the younger generations more about traditional Chinese culture.

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