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[Photo provided to China Daily]

Menswear label gets top woolmark

Chinese menswear manufacturer Eve Group and leading wool textile organization The Woolmark Company jointly announced that Eve Group's sub brand Kevin Kelly will be accredited to use Woolmark Gold as a demonstration of the quality of its wool material. Woolmark Gold is a certification of Merino wool for craftsmanship and quality control, which is only used by a limited number of brands. Founded in 1994, Eve Group has five brands, including Eve de Uomo, NottingHill, Kevin Kelly, Jaques Pritt and Eve de Cina. It has more than 500 stores in China.