Creating something timeless

By Chen Jie ( China Daily ) Updated: 2014-09-16 08:07:36

Creating something timeless

A red handbag inspired by the brand's classic trunks. Photo provided to China Daily

Creating something timeless
Picking jewels
When French designer Nicolas Ghesquiere presented his first ready-to-wear collection Series 1 for Louis Vuitton at the Cour Carree du Louvre in Paris in March, each of the 1,200 guests at the show were given a letter from the designer.

"Today is a new day, a big day," Ghesquiere says in the letter. "You are about to witness my first show for Louis Vuitton. Words cannot express exactly how I am feeling at this moment … above all, immense joy at being here, in the knowledge that my stylistic expression is at one with the Louis Vuitton philosophy, the proud legacy, the inspiring history that looks to the future and to the world."

Now, Louis Vuitton is running an exhibition of the show in Shanghai. It is being presented in a three-story former cinema-cum-theater designed by Hungarian architect Ladislaus E. Huaec (1893-1958).

The first floor features an installation of Louis Vuitton's logo and its trademark trunks. The second floor is designed and decorated just like the showroom in Paris, where you can sit at the center of the room while models on video screens "walk" around you.

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