Online retail mogul talks success

AT A GLANCE

Yoox's customers in China

· They have the youngest average age among the company's customers worldwide. More than half are under 30.

· China is the only market where Yoox has more male than female shoppers. At least 30 percent of the men's purchases are of women's products.

· When it comes to footwear, women are drawn to high heels, while men prefer sneakers.

· Chinese prefer black and purple clothing and accessories. In addition, men also like white and gold.

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