Ford warns bumpy reinvention may cut future profit in half
China Daily | Updated: 2017-03-27 07:00
Ford Motor just fl ashed a warning to investors that it's hard to keep profits rolling in a slowing market while also trying to reinvent your company for an autonomous age.
Profit may fall by half in the first quarter, a bigger drop than analysts predicted, as Ford ratchets back production and spends more to create the self-driving cars and electric vehicles the company has said will drive its future.
Ford shares in this struggle with automakers facing declining sales and rising costs to reengineer themselves in a new era of mobility.
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