MINIEYE's assisted driving system catches up with competitor

The Chinese start-up technology firm MINIEYE is looking to get a cut of shares from the vision-based advanced driver assistance systems (ADAS) market led by its Israeli rival Mobileye.

Liu Guoqing, the chief executive officer of MINIEYE, shared results of a successful benchmark test during a recent symposium. In a 17,000-kilometer-long test drive through cold weather in the Northeast and mountainous roads in Southwest China, the car carrying MINIEYE`s first self-developed ADAS is very close to outperforming Mobileye's model regarding four functions in particular: Forward Collision Warning that warns when a rear-end collision is imminent, Lane Departure Warning that alarms at an unintentional drift, Virtual Bumpers to help drivers avoid obstacles and Stop & Go that notifies the driver as soon as the road ahead is clear.

Many of the world's technology giants like Google or Baidu are eyeing autonomous driving instead of assistant driving. MINIEYE, however, insists on developing assistance systems because safety is much more important than convenience to drivers, as the death toll from car accidents in China is still rising every year. A better alarm system therefore will help avoid danger from drivers` misjudgments.

Established in 1999, Mobileye has been a unicorn company, taking up 75 percent of the market share globally. In catching up with the giant, MINIEYE is breaking records in the industry and will put more muscle into innovation in China.

Song Ya contributed to this story.