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Business / Motoring

Masterpiece of intelligence

By Yang Cheng (China Daily) Updated: 2016-04-25 09:08

Masterpiece of intelligence

The E-Class has repeatedly redefined standards in the business-class segment, and for 10 generations been an integral part of the German automaker's history. PHOTO PROVIDED TO CHINADAILY

Considered by many to the epitome of the Mercedes-Benz brand, the E-Class has repeatedly redefined standards in the business-class segment, and for 10 generations been an integral part of the German automaker's history.

More than 13 million customers have chosen the E-Class over the decades, making it Mercedes-Benz' most popular model and the core of the brand.

As the backbone of Mercedes-Benz in China, the E-Class was the first model to be locally produced in China.

In 2005, the first Chinese-produced E-Class model rolled off the assembly lines, earning the distinction as the first local model made by Beijing Benz Automotive, known as BBAC, the joint venture between Daimler AG and their Chinese partner, BAIC Group.

While this vehicle was still the standard-wheelbase E-Class, this model marked a new stage in the company's local production, ushering in the rapid development of BBAC, which has since become one of the largest Mercedes-Benz passenger car plants worldwide.

In 2010, the long-wheelbase E-Class was launched, better positioned to meet the requirements of the Chinese market.

The long-wheelbase model quickly became a key vehicle for Mercedes-Benz in China. "Built in China, for China", it was seen as proof of the company's unwavering commitment to China, tailored to suit the tastes of local consumers.

Now the third generation model to be locally produced at BBAC, the All New Long-Wheelbase E-Class, carries this heritage into the future.

Since its world premiere at the North American International Auto Show in January, the standard-wheelbase version of the All New E-Class has effectively showcased its groundbreaking technology and won over the hearts of the global audience.

Now, its long-wheelbase counterpart has rolled into the China market. This vehicle is more than just a "stretched" version of the standard-wheelbase variant. With its extended design serving as a guiding principle from the start of the vehicle's developmental process, the All New Long-Wheelbase E-Class is not only "Made for China", but also "Designed for China".

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