Home / Business / Companies

Games, advertising boost NetEase profit by 25%

By Shen Jingting | | Updated: 2013-08-15 17:06

Net profit of Chinese Internet company NetEase Inc increased by 25 percent year-on-year to 1.1 billion yuan ($179.8 million) in the second quarter, thanks to strong sales of self-developed online games and advertising services, the firm said on Thursday.

Unaudited second-quarter revenue rose by 20.4 percent year-on-year to 2.4 billion yuan, with revenue from online games and advertising services increasing by 18.2 percent and 33.3 percent.

"We made a number of advancements with our online games in the second quarter," William Ding, chief executive officer, said in a statement.

NetEase launched a new 3D real-time strategy game, Heroes of Three Kingdoms, and also introduced new expansion packs for several other games.

It has started to promote games on mobile devices. In July, the company introduced Fantasy Westward Journey II, one of its most popular games, to mobile platforms.

"Mobile devices present a terrific platform for us to extend the reach of our games from PC to mobile players and enhance the user experience," Ding said.

NetEase plans to release more new mobile games in the coming months, he added.

Revenue from NetEase's e-mail, wireless value-added services and others was 75.1 million yuan for the second quarter, compared to 65.4 million yuan and 51.4 million yuan for the preceding quarter and the second quarter of 2012.


Related Stories

Revenue up, but profits vanish at Sina

Tencent falls short in second quarter


Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349